About Us
As experienced personal injury attorneys, our founders understand the challenges faced by law firms in drafting persuasive settlement demands. That’s why they developed AI Demand Pro, a true AI solution that empowers you to deliver accurate and compelling demands efficiently.
Better, Faster, Stronger AI-Generated Demand Drafts in Less Than 30 Minutes
As practicing plaintiff’s personal injury attorneys with more than 100 years combined family experience in the field, our founders knew that one of the most important processes that personal injury attorneys undertake before going to trial is the creation of a complete and thorough demand package that accurately summarizes the liability, medical treatment, and damages at issue in the case for the defendant’s insurance carrier.
Finding in-house demand writers who can draft accurate, persuasive demands in a timely manner is often one of the great hiring challenges for growing law firms, particularly when considering the training needed to teach new hires how to read medical records and glean the pertinent information from them into the settlement demand. Even once properly trained, summarizing the plaintiff’s medical records (which can often be quite voluminous) frequently creates significant bottlenecks in the demand creation and settlement process among competent in-house staff.
Meet Our Founders
The Team Behind the Scenes
Matthew D. Easton
Founder & Chairman
Matt Easton is the co-managing partner at Easton & Easton and has been selected to Super Lawyers, Best Lawyers, Martindale-Hubbell AV Preeminent, and the National Trial Lawyers Top 100 due to his skill and results as a practicing personal injury attorney. Matt has been a prominent figure in many of Easton & Easton’s largest results over the past 15 years, and his management has led the firm to increase its revenue 10x over the past seven years, with Easton & Easton acquiring over $60,000,000 for its clients last year alone. Matt has also shepherded Easton & Easton into exclusive partnerships as the official personal injury attorney partners of the Los Angeles Angels and Anaheim Ducks professional sports teams.
Travis R. Easton
Founder & CEO
Travis Easton is a co-managing partner at Easton & Easton and has been selected to Super Lawyers Rising Stars, Best Lawyers, and the National Trial Lawyers Top 40 Under 40. As a practicing personal injury attorney, Travis has supervised Easton & Easton’s prelitigation department in recent years, helping to lead the firm to acquire more than $150,000,000 for its clients in the past four years alone. Travis has also been instrumental in many of the in-house innovations the firm has made over the past decade to improve the efficiency and efficacy of its function to acquire the best results possible for the most clients possible. As part of his efforts to improve the law firm’s operations, Travis shepherded the development of an AI demand writer for the law firm that would eventually become AI Demand Pro. Now, as CEO, he continues to oversee AI Demand Pro’s development into a tool that will revolutionize law firms across the nation.
Brian W. Easton
Founder & Vice President
Brian Easton is a co-managing partner of Easton & Easton and has spent the entire 25+ years of his practice as a plaintiff’s personal injury attorney. In recognition of his years of trial skill, professionalism, and ethics, Brian has been selected to the American Board of Trial Advocates (ABOTA), Super Lawyers, Best Lawyers, National Trial Lawyers Top 100, and Martindale-Hubbell AV Preeminent. Over the years, Brian has been the lead litigator in numerous settlements in excess of $20,000,000 and continues to lead the litigation department at Easton & Easton.
Meet Our Team
Logan Near
Director of Sales
Logan Near brings a wealth of experience in leadership, team building, and SaaS sales. With a proven track record of success, most recently as the number one account executive at Placer.ai, Logan is excited to step into a leadership role where he can leverage his expertise to drive sales growth and build a high-performing team.
During his three years at Placer.ai, Logan not only excelled in closing high-value deals within the professional sports, entertainment, and casino/resort verticals but also honed his skills in developing and leading sales strategies in an unproven, exploratory market. His relentless pursuit of excellence helped him generate over $1.3M in ARR and close 54 deals in just one year. This success was built on a foundation of strong relationships, an ability to identify opportunities in new verticals, and a commitment to delivering client-focused solutions.
As director of Sales, Logan is focused on building and mentoring a dynamic team of account executives. With a natural ability to lead by example, he is passionate about teaching and developing new talent, helping them reach their full potential and drive success for the company. He believes in creating an environment where team members are empowered to succeed, supported in their growth, and motivated to push the boundaries of what’s possible.
Logan’s leadership style is built on integrity, motivation, and a relentless drive to achieve results. He is committed to fostering a collaborative culture where each team member feels valued and challenged to perform at their highest level. His background in managing complex sales cycles, building rapport with high-level executives, and navigating emerging markets uniquely positions him to not only contribute to Ai Demand Pro’s growth but also build a company culture that thrives on performance, innovation, and teamwork.
Outside of his professional role, Logan is a dedicated family man, living near Dallas, Texas, with his beautiful wife and three children. He’s a passionate Green Bay Packers fan, and in his spare time, you’ll find him playing basketball or soccer or working out at the gym. Logan’s drive, leadership, and commitment to success will be a key asset as he leads Ai Demand Pro’s sales team into a new phase of growth and achievement.
Matthew Pattermann
Director of Engineering
Matthew Pattermann brings a robust technical foundation to AI Demand Pro, where he leads engineering efforts to transform legal technology through artificial intelligence. With dual BS degrees in computer science (specializing in ML and AI) and physics, Matthew combines theoretical knowledge with practical application.
His career spans developing AI applications for nuclear power plants and collaborating on DARPA initiatives, followed by consulting work where he built custom AI and LLM solutions for Fortune 500 companies across the pharmaceutical, logistics, banking, and food service sectors. While working in quantum nuclear research, Matthew led research teams, instilled a methodical approach to complex problem-solving that he now applies to legal technology challenges.
When not advancing AI solutions for the legal industry, Matthew enjoys disc golf, scuba diving, weight lifting, and exploring new destinations—bringing the same passion for discovery to both his professional and personal pursuits.
Built by Nationally Recognized Personal Injury Attorneys
Solving Legal Bottlenecks in the Demand Creation and Settlement Process
In an effort to solve this problem, other companies have tried to outsource the demand generation process for law firms by using basic automation and their own paralegals (usually overseas) to summarize the medical records and draft the settlement demand for law firms. After testing the competing products in the market over the past several years for use in their own law firm at Easton & Easton, our founders discovered that none of the existing options offered the solution that practicing personal injury attorneys actually needed. In most cases, the turnaround time for a completed settlement demand ranged from one to four weeks, except for the most basic single-provider cases, which still had an average two- to three-day turnaround.
Even more troubling, with most of the products they tested, the companies advertised a per-demand cost in the $500–$750 range, but once tested in practice, they learned that this cost only applied to small single-provider settlement demands. In many cases, where the plaintiff was treated with numerous providers, these companies applied multiple “credits” to a single demand, frequently driving the per-demand cost above $1,000 and over $7,000 in some cases.
The result was that these services became unusable and useless for the very cases where they would provide the greatest benefit to personal injury attorneys (i.e., cases with voluminous medical records). In almost all circumstances, the per-demand cost was so high that it would have been unconscionable to invoice the cost to the client’s case as a case cost (as these companies advertised they would do).
Having thoroughly tested the market, founders Matt, Travis, and Brian Easton knew there had to be a better way. Driven to generate settlement demands better, faster, and at lower cost, they spent more than a year in-house developing AI Demand Pro, a true AI settlement demand generator that can deliver a strong, thorough settlement demand summarizing all medical records in less than 30 minutes.
After experiencing how significantly this tool could revolutionize their own law firm, they became convinced they needed to share it with the masses with a reasonable, flat, per-demand cost that never increased based on the number of medical records (whether they are 10 pages or 10,000 pages) to ensure practicing personal injury attorneys could use this service on every case—particularly the ones with voluminous records where it would benefit them the most.
Introducing AI Demand Pro, a true AI demand generator that can deliver a complete settlement demand in under 30 minutes. The future is finally here.
Currently in beta testing with select law firms. Launching publicly in January 2024.
Let AI do the work for you: Get settlement demands in less than 30 minutes!
Schedule a demo with a member of our team and watch how quickly you can create a settlement demand with real AI.